أثر نظم المعلومات التسويقية على تحقيق الميزة التنافسية :دراسة حالة : بنك فيصل الإسلامي السوداني في الفترة 2014 – 2017م

Abstract

The Research dealt with the impact of marketing information systems on achieving competitive advantage. The problem of the study was that what is the role of information systems in achieving competitive advantage? How quickly does access to information affect the competitive advantage? How the information marketing systems affect the competitive advantage، and imposed the study affects the information marketing systems to achieve competitive advantage، the faster the access to information in the time required to lead to the competitive advantage، how the impact of information marketing systems on the quality of banking services.The aim of the research was to identify the reality of the information systems used in profit organizations، to know the importance of the information systems of the institution and its role in achieving competitive advantage and the extent of employment and benefit from them.The importance of the study is to contribute to the improvement of services provided by companies and business organizations، which contribute to raising the level of public satisfaction through their roducts.The study reached several results، the most important of which is: The use of modern marketing information systems technology in the bank contributed to the quality of banking services. The speed of obtaining marketing information affects the time of marketing products and services at the bank.The study reached several recommendations، the most important of which is: The bank must obtain marketing information very quickly because it affects the time of marketing services in the bank، the need to use modern marketing information technology in the bank because it contributes to the quality of banking services.