فاعلية التخطيط البرامجي التلفزيوني في معالجة القضايا الاجتماعية دراسة تطبيقية على برنامج بيتنا بالفضائية السودانية ( 2018 -2019م)

Abstract

This research aims to get acquainted with the role of program planning and its effectiveness in dealing with social issues, and to identify technical templates through which the content of social programs is presented, and to identify tools and methods for measuring the impact of apostasy, and to identify the visions, mission and goals of the TV program, and to discover the mechanisms adopted by the TV to plan programs Social The researcher followed the descriptive approach and the analysis method, and used the questionnaire as a research tool and reached the most important results that the program policy in Sudan TV is positive represented by there is a clear program policy for Sudan TV, and it is applied satisfactorily and addresses many social issues, and a budget is available commensurate with the requirements of the program policy, and there General guidelines that are fully reflected on the technical programmatic map used to implement the programmatic policy in keeping with development, and technical devices are available to the extent that they can apply and implement the programmatic policy, and follow-up to measure the impact The thrust of the data is positive and is represented by the fact that the TV is based on a central unit for data collection, and there is a central unit for data analysis, and the TV performs periodic research studies, and the TV cooperates with specialized agencies to measure the impact, and the results of the impact research are included in the program plan, and that our home program in TV Sudan is characterized by the positive is that our home program is broadcast at a time that suits the target groups, in which what suits the different age groups, the program provides social issues in a professional manner well the program has the necessary aids for its success, and the program material can have an effect My opinion regarding the behavior of the audience, and the opinions of the audience of the followers are explored through various mechanisms from time to time, that the social program forms on Sudan TV are positive is that there are clear program forms on Sudan TV, and Sudan TV has various program forms, and Sudan TV is characterized by attractive program forms. Sudan TV programs have programmatic forms that address social issues, and Sudan TV relies on specific criteria for choosing programmatic forms The researcher also recommended a number of recommendations, namely: continuous training and qualification of television workers, the diversity of issues and their broadcast at an appropriate time, and more research and scientific studies, and the Ministry of Information builds creators and develops their media talents