فاعلية الصورة التلفزيونية في تعزيز الرسالة الإعلامية (بالتطبيق على قناة سوداينة 24– برنامج حال البلد في الفترة 2018 -2019م)

Abstract

The study has explored the effectiveness of TV image in enhancing information message based on the hypothesis that image is the core of TV work, knowledge rendering means and the main pull factor for the audience and hence the reinforcement of information message. The study aims primarily to improve TV image by using up-to-date advanced technology to help boost the situations of the Sudanese TVs especially Sudania 24 TV Channel. The study also tends to avail of experiences of other TV channels to arm the staff and them keep up with image shortcomings. The researcher has employed descriptive analytical approach. Questionnaire is also used to collect data from 35 TV image staff at 24 TV Channel.The hypothesis of the study has been realized in the four-chapter research. The first chapter deals with theoretical framework; second chapter focuses on TV image; the third chapter centres on information message while the last chapter is based on Sudania 24 TV channel. This chapter also draws the conclusion and recommendations. One of the important recommendations is that TV image contributes substantially in reinforcing information message through a group of elements conducive to quality image with regard to aesthetic, functional and psychological goals.