إدارة التسويق ودورها في تنمية أداءالقطاع السياحي في السودان

Abstract

In this research we study the Marketing management and its role in the development of the performance of the tourism sector in Sudan and how to use it, and how marketing is being managed tourism sector and the tourism industry in the Sudan, And the application to the Ministry of Tourism and Archeology and Wildlife. The research aims to describe marketing policies and analyzed to identify the shortcomings with which to address these aspects. Assumptions represented Search in: There is a direct correlation between marketing policies and attract customers to the tourism sector in Sudan, There is a positive correlation between the performance of the marketing and development of the tourism sector in Sudan. The problem in the research: is there any positive role for marketing in the development of the tourism sector? Are marketing policies and their positive role are attracting Tourists in Sudan? and Is the most important element in marketing process is Promotion? We analyzed by using Statistical Package for Social Science program (SPSS). The Assumptions has been proved through the analysis of the results of the field study and the impact of marketing on the performance of the tourism sector in the role of the Ministry of Tourism in the development of the tourism sector in Sudan. The most important results in: Lack of attention to the elements of tourism services and optimal use, There is not enough attention to the process of tourism in Sudan, The weakness of the political factors of legislation, laws and systems of tourism, The difficulty of rehabilitation and training of guides to the lack of a competent school and Non- optimal use of the promotion, Although we know it’s that the most important element in the marketing process. The most important recommendations: The state should concern the rehabilitation of infrastructure and make it attractive for tourism, Attention should be on the ministry staff training and rehabilitation of tourism and it’s necessary to visit the tourism places to be able to perform their role, Tourism Administration should develop policies and strategic plans for tourism job market studies and market research and Should the ministry and solidarity with the governors to facilitate and simplify the procedures for the entry of tourists and tourism investment procedures.