أثر البيئة التسويقية علي تطوير المنتج في شركات الدواء في السودان دراسة حالة (شركة تبوك للصناعات الدوائية)

Abstract

This research is to study the effect of the marketing environment on the development of product in pharmaceutical companies in Sudan. (Tabuk Company specifically). The main objectives under study are first to know about the marketing environment and product development considering the product to be one of the marketing elements. And to identify the reality of the product development in this company and the impact of the marketing environment on it. This study contributes to identify the main constituents of marketing environment related to product development and to find links between marketing environment variables and the product development. It is found that there is a proportional relationship between the marketing environments (internal and external) and product development, it is also found that improving the technological means had major effect on the product development. In order to enhance the product development, it’s recommended to introduce modern production technology, and utilize available data on the competitors