المسئوليه المجتمعية للعلاقبت العبمة وأثرهب في تطوير أداء المؤسسبت الخذمية

Abstract

The researcher aimed through this research (social responsibility of public relation and its impact on the development of performance of service institutions, a descriptive and analytical study applied to the ministry of transport, roads, and bridges from (2016 – 2018) identified many of the problems facing department of public relations within the ministry of transport, roads, and bridges the most important of which is the knowledge of the role played by service public relations in the development of the performance of service institutions and and the role of social responsibility in the ministry and the extent of their achievement by public relations, and concept and concept of public relations to the internal audience. The researcher followed the descriptive approach in the method of analysis to reach to scientific result through the interpretation of phenomena by using observation, interview and questionnaire. The first chapter dealt with the methodological framework, while the second chapter includes definition of social responsibility public relations, and the number of the topics. the third chapter entitled "improving the performance of institutions in the field of services", which also included three topics. The research concluded with the fourth chapter, which included three topics as well as field study in application of the theoretical side. The research concluded with conclusions as follows: 1. The necessity of existence of social responsibility within the ministry of transport. 2. Inadequate budget to the allocated for managing public relations activities. In addition to the above, the researcher concluded to the following recommendation: 1. The importance of social responsibility within the the ministry of transport, roads, and bridges. 2. The need to pay attention for strengthening internet connectivity and performance within the department of public relations as a quick way to convey the news of the ministry. 3. The necessity of internal and external training of the staff of the department of public relations.