مشكلات الممارسة المهنية للعلاقات العامة بالسودان

Abstract

This study applied on Khartoum state in 2013 spending three months of practical performance. It objected to identify the professional application obstacles the public relations in Sudan, approached and procedures of progress public relations. The research study the performance nature of public relations administration in ministry of environment, forestry and construction development. The study depends on explaining method as a main article for collecting of date by using the descriptive approach, random sample of labor in the ministry (90unit) was taken, direct interview with some administration staff, and some cases were expressed in parentage degree for data analysis all through the period of practical application of the study by researcher monitoring . He also based on previous studies in the same field . The study concluded the following results the most important of them in that scientific approach of public relations in still unclear providing that the great variation between the public approach, its study, it's theories and the application of the public relations. Other results reported that labors and staff are not quified enough and skilled and unsatisfied directed budget of public relations . The study summarized some important of recommendations that public relations in some corporations with regard to ministry of environment, forestry and construction development have to convincing both top administration and labors that public relations occupation is special post based on foundation approach and convincing them by its important, clear approach, thus appointment and selecting of labors and staff must concern the scientific qualification, technical skills specially in communication and media field with enough satisfactory budget to cover all activities and programmes of public relations.